Culturi Coffee celebrates coffee culture from around the world with globally influenced, ready-to-drink coffees. Flavors are based on the most famous coffee drinks of various global regions, including Spain, Italy, and Morocco. No mushrooms, adaptogens, and strange herbs here, this is coffee as it’s meant to be.
The Culturi Coffee team came to us for help developing their brand. Their original brand had an amazing idea at its foundation, premium coffee for global tastes, but it badly needed a refresh to elevate it above its competitors. We provided a branding update with new colors, fonts, and logo; a more cohesive brand voice; eye-catching, unique packaging; and a visually rich website that celebrates the product and brand.
Our visual look for both the packaging and web leaned into the global traveler vibe. The can designs were customized to each flavor with sketched illustrations of famous landmarks or scenes from the regions each flavor represents—a gondolier floating down a Venice canal, a woman in front of a Moroccan gate, and a musician wandering the streets of Spain. Through both visuals and copy, the website tells a story of global movement and culture sharing. Visual elements that bring the website to life include the sketches from the cans, pictures of the relevant regions, and travel-focused graphics.
