It’s the most marketable time of the year–a season for companies, particularly retailers, to meet the demands of holiday shoppers and see a big return on their investments in a new brand awareness strategy. Although the end of the year can be hectic, companies would be remiss if they didn’t carve out some time to design and send holiday cards to their employees, partners, and most importantly, their customers.
Sending holiday cards is the perfect way for companies to connect with their customers while reinforcing and promoting their brand and products. Customers like to feel appreciated and the effort would mean a lot to them. Sure, simply sending an e-card would save time and money, but this method has proven to be ineffective. It’s better to go the traditional route and send a quality card. Companies should design their holiday cards with their colors and logos in mind. Choosing designs that are reflective of the industry that the company belongs to is a good idea as well. However, customers are less likely to trash the cards if they are beautifully designed or have a festive appearance. And if the customers keep the cards in plain sight, that’s a win for the company because essentially, customers will be indirectly promoting its brand to their friends and family.
The tricky part about sending holiday cards is not knowing whether customers celebrate the holidays, and if they do, which ones? Companies should be sensitive (and personal) with the messaging. For example, something short and simple like this can be seen as inoffensive and sensible: Karen, we appreciate your business. Wishing you and your family joy and peace this season.
If the company sells Christmas decorations and other related items, then they can get away with sending out cards with a message like this: Karen, may this Christmas be filled with peace and joy for you and your family. The same concept applies if their brand is centered around Chanukah and Kwanzaa. Overall, the messaging, like the design, should reflect the company’s brand.
Since we are in the early weeks of November, now would be a good time to get started on those holiday cards. Time is of the essence, and with the craziness of increased productivity and vacation schedules, businesses cannot afford to create holiday cards on their own (unless they have a designated department for that). They should reach out to branding companies like ours and task them with the responsibility!
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