Preparation is Key

The ingredients to building a sound strategy.

Research

Before we know how we can create solutions for your specific situation we have to know all the ins and outs of what we’re dealing with when it comes to your company and your competition.

Brand Strategy

Have you ever found yourself squinting off into the distance, asking yourself those vintage existential questions such as, “What even is my brand? Where do I see my brand in five years? If my brand was a person, what would their signature fragrance be?” The answer to all of these questions has to do with brand strategy! (Except the last one, you weirdo.)

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Brand strategy is just about what it sounds like: an overarching plan that outlines which objectives you want your brand to achieve in a particular timeframe, how you want to frame your brand in the public eye, and what steps you will take to achieve these goals. It’s easy to think of it as a simple roadmap outlining the direction you want your brand to take. Of course, most simple things become much more complicated when you look beyond the pale, and brand strategy is no exception.

To explain a little better: this should either be among the first steps you take towards starting and building a successful brand; or something that you should take another look at when you feel that your brand needs to regroup, recoup, or go through a total makeover. It can involve something as meek as picking a brand name, or something as complicated as deciding on sub-branding for an extended product line.

However, the most important aspect of brand strategy – and indeed, the most telling indicator of success – is how well it can guide your company through all potential successes and pitfalls for years to come.

And no matter which of the above may best describe your predicament, Sack Lunch Agency can help! Whether you’re revisiting an old approach to give it a little tune-up or tearing it all down to rebuild it all from scratch – we’re here to set you up for success and grow with your brand, wherever it may take you.

Advertising Strategies

When you need to run a new campaign, announce a new product, or communicate with a whole new audience, then it’s time to take a fresh look at your advertising strategies!

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Advertising strategies are a little more of a “big picture” take on marketing than those strategies that you would consider for your brands individually (though the two are certainly interdependent of one another). These are plans to finally present that beautiful brand on which you’ve worked so hard to the audience that you think will be most receptive to it, or strategies to keep your audience listening and engaged, if it’s been a while since you’ve last put your brand in the public eye.

To illustrate, just think of those popular commercials from the super awesome last football game of the year (that we may or may not be allowed to mention): choosing to broadcast a television commercial at that particular time and to that particular audience are all outcomes of advertising strategies planned well in advance.

Understand, though, that your brand is not advertising by itself, but rather the perception and reputation that your audience holds of whatever product or service is offered under your brand. It takes a good bit of work to get your brand to the reputation level that you want, and the simple name for that work is advertising. As such, advertising strategies are both a function of and supplement to the strategy you’ve mapped out for your brand.

Easy, right?

So, when working on your advertising strategies, it’s best to work with an agency who not only understands your brand, but has worked closely with you on all aspects of it, because which advertising strategies you choose are often interrelated to all of your other strategies.

And, of course, we hate to brag, but we’d be remiss if we didn’t tell you that we’re the full package.

Social Media Content Strategy

You may be thinking: “Aren’t they tired of talking about strategy?”

No, we’re not. Strategy is our favorite board game and we ooze marketing facts, it’s a bad combo.

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Featured Work

Case studies.

Celsius "LIVE FIT" POP Campaign

Global brand that offers energy beverages for health-conscious drinkers.

Strategy

Before diving into any project it’s necessary to research and strategize for optimal results. So much chaos can be avoided with just a little strategy.