Hate Ends Now is a movement dedicated and committed to combating hatred and indifference by educating people about the history of the Holocaust and all forms of bigotry. They are committed to encouraging people to reflect on the depths of human error while inspiring thoughtful conversations about genocide and indifference as they participate in a unique “Cattle Car Experience.” The Cattle Car Experience is a real cattle car they use as an interactive exhibit to demonstrate how Jews were transported to concentration camps during the Holocaust. They use this to motivate individuals to get involved in preventing hate crimes while maintaining a sense of unity with one another.
Hate Ends Now came to us with the need for web and logo design with a visual brand identity. We created brochures, signage, and advertising through branding and promotional strategies to promote the Hate Ends Now tour around the US. We had the vision to create an experience through these strategies, that would leave the audience feeling inspired and emotionally moved to be proactive in putting an end to hatred, while creating a future that we all deserve. This particular challenge proved to be successful as the cattle car exhibit moved from city to city, covered by major news outlets, inspiring communities, and even bringing Holocaust survivors out to share their stories.
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