Boomers - Adventure Park Branding | Sack Lunch Agency

Case Study

Boomers

Client

Boomers is a collection of family-centered entertainment parks with 6 locations nationwide. All parks feature huge, state-of-the-art arcades where players can earn tickets to redeem for prizes and attractions such as mini golf courses, go-kart tracks, and laser tag. A push toward all ages means parks have begun to incorporate full-service bars and cabana areas for larger groups. Boomers parks are available for all-day play, birthday parties, private events, corporate events, and offer group packages.

Challenge

We started working with Boomers during a rebranding period before they transitioned to an ongoing client. They wanted to modify their branding from a kid-centered design to a new bold and exciting direction that appealed to young adults and parents, while still being accessible to kids. Boomers wanted to reinvent themselves into a place where all ages can go, hang out, and have fun.

Services

Branding

Brand Strategy
Marketing

Creative Content

Logo Design
Copywriting
Illustration

Web Design

Website visuals

Ready to spice up your branding game?

01. Rebrand Design

Boomers wanted to grow. Moving away from the classic kid-centered vibe of its origin, they wanted to draw in all ages and create a place where people could envision themselves hanging out all day. We incorporated a classic Americana feel with navy blues, pops of red, and highlights in white. Their logo was updated and we moved away from the comic book style of its predecessor toward a more modern direction. As we rebranded, we built out new branding guidelines for them with updated fonts, illustrations, colors, and images. Everything they needed to successfully rebrand and continue to grow. They are great clients who came to us as experts in their field of marketing who knew they needed help pushing their brand forward to the excitement it deserves, and we worked closely with them to take that next step in their brand.

02. Ongoing Services

After the success of the rebrand, Boomers continued its relationship with Sack Lunch and we remain a valued part of their marketing efforts. We design all marketing materials for them including materials such as brochures, rack cards, sell sheets, menus, and a-frame signs. In-park banners and digital screens are a Sack Lunch effort and we continue to design for Google ads and social media. Our team handles all their event signage for days such as Black Friday, Christmas, and Halloween—all of these get their own logos and marketing pushes. And while they manage their own website, we design and provide templates that keep branding consistent. If you’re ever in South Florida or near any of their FIVE(!) parks in California, stop in for a rousing game of laser tag or take a turn on the go-kart track. It’s a fun time for the whole family!

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