Barista Pop! is a unique snack company that makes getting your caffeine kick fun. Their cold brew coffee turned popsicles is perfect for the consumer who loves coffee and wants to ignite their inner child. They have a commitment to quality and great taste and they roast, brew, and freeze their cold brew pops all in one place—coffee is their specialty. Every step has been carefully considered and crafted to bring their consumers the best product possible.
The Barista Pop! team came to Sack Lunch looking for top to bottom branding. Their one-of-a-kind product meant we needed to develop a brand and marketing strategy that informed their consumers what they were and how they were unique. They wanted a brand design that was fun and exciting, that showed their passion, and demonstrated their knowledge and experience with coffee. A new website along with logo and package design were central focuses of this project. All members of our team have their own strengths and collaborative work is no stranger to us but we went all in on this project. Every member of our team contributed to Barista Pop!’s branding.