Case Study

Life Clean Energy

Client

Life Clean Energy is an innovative energy drink company that is committed to creating clean, functional energy drinks that feel good and taste good. Looking around the energy drink landscape, Life Clean Energy noted common pitfalls that befell others in their field and started to carve out their niche. Traditional energy drinks provide the necessary caffeine to keep people alert but leave their consumers with stomach aches and headaches or proclaim their health benefits while loaded up with sugar and artificial caffeine. Life’s goal is to create an energy drink that is health-conscious and functional that leaves their consumers feeling ready to take on anything life throws their way.

Challenge

Life Clean Energy came to us looking for a rebrand including updates to their packaging design, logo, and a brand new website. They wanted a design that positioned them firmly in the energy drink market. Their previous packaging often left consumers confused as to the nature of their product with many assuming they were an up-and-coming sparkling water brand rather than an energy drink ready to disrupt the market. We wanted to develop fresh, exciting, and clean visuals for them that clearly marked them as an energy drink. They needed a website refresh, one that was visually in line with their new packaging and provided an informative yet exciting space to learn why they’re a unique product, even in their already saturated market.

Services

Strategy

  • Research
  • Brand Strategy
  • Marketing Strategy

Creative Content

  • Copywriting
  • Logo Design
  • Package Design
  • Exhibit Design
  • Promotional Item Design

Digital Design

  • Web Design
  • UI/UX
  • Web Development

Ready to spice up your branding game?

01. Brand Voice

Life Clean Energy needed a refinement of their brand voice and a website that was reflective of such. They wanted a voice that was fun and personable, but also informative, that spoke to their knowledge and expertise used to bring their product to life. Our creative team worked with them to craft a voice that is exciting, active, and evokes forward movement and positive energy.

Life clean energy – image with fitness model concept image.

life clean energy tropical breeze and tropical pineaple - woman doing workout image.
02. Web Design

We built Life a new website from the ground up. The brand voice and website were developed simultaneously and we focused on how to make each reflective of the other. Bright colors and bold font contrast against a bright white background resulting in a clean, crisp site. Lifestyle photos focus on an active, everyday lifestyle and heavily favor images that showcase the outdoors. These aspects allow the site to showcase the energetic feel and positivity of Life. This is combined with significant visual space dedicated to images of the new cans and packaging. Animations added to several features of the site cultivate visual interest and movement. Life has a robust DTC strategy, allowing consumers to order directly from them. The site was created with that e-commerce component at the forefront. Along with a mobile responsive design, the e-commerce side allows for a smooth ordering process for their customers.

Life Clean Energy – mobile image of branding.

life clean energy mobile home screen view - girl riding rollerblades image.
03. Package Design

A full package redesign was needed. Their original packaging often confused consumers as it was more similar to packaging in the sparkling water market than the energy drink market. The new cans are rendered in the same bright colors and bold font that can be seen on their site. Each flavor has its own set of colors, that their respective can showcases, and a small, clean fruit graphic that is featured just below the logo.

Life Clean Energy – Full product range.

life clean energy full product line graphic image.
04. Exhibit & Promotional Item Design

In addition to their new site and packaging, our creative team also designed new trade show exhibits and promotional items that reflected their new branding. The exhibit design was a booth for Natural Products Expo East 2022 that included posters, banners, and a collection of promo items such as clothing items, frisbees, and stickers.

life clean energy brand logo image.
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