Life Clean Energy is an innovative energy drink company that is committed to creating clean, functional energy drinks that feel good and taste good. Looking around the energy drink landscape, Life Clean Energy noted common pitfalls that befell others in their field and started to carve out their niche. Traditional energy drinks provide the necessary caffeine to keep people alert but leave their consumers with stomach aches and headaches or proclaim their health benefits while loaded up with sugar and artificial caffeine. Life’s goal is to create an energy drink that is health-conscious and functional that leaves their consumers feeling ready to take on anything life throws their way.
Life Clean Energy came to us looking for a rebrand including updates to their packaging design, logo, and a brand new website. They wanted a design that positioned them firmly in the energy drink market. Their previous packaging often left consumers confused as to the nature of their product with many assuming they were an up-and-coming sparkling water brand rather than an energy drink ready to disrupt the market. We wanted to develop fresh, exciting, and clean visuals for them that clearly marked them as an energy drink. They needed a website refresh, one that was visually in line with their new packaging and provided an informative yet exciting space to learn why they’re a unique product, even in their already saturated market.