Case Study

The Boca Raton Library Case Study

Client

The Boca Raton Library is a public library open to residents of the City of Boca Raton. Serving a city with a population of around 95,000 people, the library has origins that stretch back to 1923 when The Women’s Club of Boca Raton started a community library. Despite a series of openings and closings throughout its 100-year history, the library remains a pillar of the community. Those women knew libraries are vital for a thriving community. They serve as a community center, an educational hub, and a place where imaginations are nurtured and allowed to flourish. Libraries expose people to different beliefs and cultures and improve literacy rates in the communities they serve. They help us raise educated, compassionate, and imaginative children. In service of that goal, the Boca Raton Library currently oversees a collection of almost a quarter million books and other assets, along with hosting numerous events, classes, and programs. We love that they trust us to create something exciting and extraordinary for them and their patrons.

Challenge

For 4 years, Sack Lunch has tackled all the illustrations for the library’s Summer Reading Program for kids. They are a client that has come to trust us and the quality of our work. They typically give us a theme and the freedom to really exercise our creativity. The designs were featured in a variety of situations such as cut-out signs in the children’s area along with printed totes and t-shirts. The success of the Summer Reading Program illustrations led them to ask Sack Lunch to redesign their library cards. A challenge we were quite excited by.

Services

Creative Content

  • Illustration
  • Promotional Item Design

Ready to spice up your branding game?

01. Summer Reading Program

Our designs for the Summer Reading Program tapped into everyone’s inner child. Hand drawn illustrations in various styles were rendered in bright and vibrant colors. We pulled on fantastical elements to construct designs that would get any child excited about reading. We opened with illustrations that featured a hand drawn gorgeous, winged dragon guarding its treasure of books. Even the illustrated books were titled, with classic titles dusted off and retooled to fit the dragon theme. The next year looked to Florida’s natural environments for inspiration. With a theme of Tales and Tails, we featured Florida’s wildlife such as panthers, anhingas, and alligators in their natural habitats. The theme “Ocean of Possibilities” used a mermaid-centric fantasy vibe done in a dreamy watercolor style that featured the titular mermaid and a collection of ocean creatures in a colorful seascape.

The Boca Raton Library – Summer Reading Program Branding.

The Boca Raton Library - Summer Reading Event Branding.
02. Library Cards

The success of our Summer Reading Program illustrations netted us our next challenge, revamping their library cards for a new era. South Florida has a unique environment filled with a rich biodiversity of flora and fauna; everything from manatees and panthers to sea turtles and colorful birds call this home. The library tasked us with tapping into this environment for the design of their cards. We went through several iterations with various animals and styles until landing on one they liked. Some of Florida’s most well-known species are now on their cards. All are interacting with different library offerings including print books, computers, and tablets. Serving as their own little pieces of public art, these cards are a delight whenever you pull them out of your wallet.

The Boca Raton Library – Library Card Graphic Design.

The Boca Raton Library - Library Card Graphic Design.

The Boca Raton Library – Branding.

The Boca Raton Library - Branding.
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