Onli Beverages - Sack Lunch Agency

Case Study

Onli Beverages

Client

International Beverage Ventures came to us with a need. To start a beverage company. We worked diligently with them to launch a brand that was focused on the health conscious, full flavored, sparkling water market. We gave them a voice of elegance, natural and chef-inspired taste.

Challenge

The challenge was to create an entire line of beverages for the taste and health-driven consumer. What’s in a name? It’s Onli natural to come up with something simple and elegant, like the fresh flavor profiles each beverage offered. We needed the flavors to show the fun and unique bubbly blends on the shelf. They wanted a drink that made the buyer have an experience in flavor. Complex flavor profiles like Hibiscus Pomegranate Aronia and the chef inspired Black Tea Tangerine Ginger, formulated by the Palm Beach Chef, Clay Conley of Buccan, stimulated even the most discerning palette.

Services

Strategy

Market Research
Brand Strategy
Social Media Strategy

Branding

Brand Identity
Logo Design
Brand Architecture
Packaging Design

Digital Design

Website Design
Web Development
Animated Videos

Creative Content

Graphic Design
Copy Writing
Social Media Graphics
Animation
Photography
Illustration

Printing

Labels
All Packaged Materials
POP Displays
Vehicle Wraps

Ready to spice up your branding game?

Brand Design

A brand is only as good as the elements that are used to create it. You can have a fantastic tasting drink, but if the package isn’t begging you to drink it or it’s not endorsed by a giant celebrity, there’s a very good chance you won’t touch it.

The illustrations became the iconic image of onli. Beautifully detailed cross-hatched sketches were indelibly inked onto the page to be intricately painted and used to create all of their materials; from the labels to all of the outer packaging, the collateral materials, vehicles, etc. The brand became most known for the hot pink Hibiscus flower and the other gorgeous illustrations followed.

Mar-a-Lago Photo Shoot

Onli needed a place that exuded elegance. We created a campaign about feelings and desires being Onli Natural. Consumers were adopting the brand as a sexy alternative to regular water or their favorite alcoholic beverage, and often times as a mixer. What location, located in the West Palm Beach area stated that kind of opulence? Mar-a-Lago.

Onli was the first and onli commercial photo shoot at the famous residence. The ornate gold mirrors, grandiose ballroom, and colorful detailed mosaics created the ideal backdrop for the couples caught in small spaces when the desire strikes.

Sack Lunch sourced all the models, the location, the clothing, makeup artists, and created a vision that could not help but make the beverage look enticing and tantalizingly tasty!

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