The SAR Academy has been providing an amazing, private education to students in the Bronx, NY, since 1969. So guess what they were celebrating? Their 50th anniversary, of course! We had initially started by rebranding their Shavuot campaign, but after proving our passion for creativity, the next challenge presented itself.
Aside from designing the majority of their materials with their new look, they wanted to throw a big bash for their 50th. In previous years, their events had all been in their gymnasium at the school. This year they needed to do it big! But, the challenge was they wanted people to still feel tied into the school in a big way. How could we give them both?