Case Study

Salanter Akiba Riverdale Academy

Client

The SAR Academy has been providing an amazing, private education to students in the Bronx, NY, since 1969. So guess what they were celebrating? Their 50th anniversary, of course! We had initially started by rebranding their Shavuot campaign, but after proving our passion for creativity, the next challenge presented itself.

Challenge

Aside from designing the majority of their materials with their new look, they wanted to throw a big bash for their 50th. In previous years, their events had all been in their gymnasium at the school. This year they needed to do it big! But, the challenge was they wanted people to still feel tied into the school in a big way. How could we give them both?

Services

Strategy

  • Research

In-House Printing

  • Brochures

Ready to spice up your branding game?

01. Visual Awareness

Roll Out

We branded their campus with 50 posters and banners. With seven different designs scattered throughout the campus getting people excited about the upcoming party. And that excitement started to become contagious.

(SAR) Salanter Akiba Riverdale Academy - poster image (spectacular futures)
(SAR) Salanter Akiba Riverdale Academy - new building poster
02. Implement

Getting Creative

Illustrations

The biggest challenge was when they asked us to find a way to show “kids sliding down the banisters”. True story. They really did. And we don’t shy away from a creative challenge! At their school, the kids are allowed to slide down their giant staircase — everyone that knows the school relates to this. What a fun project!
We illustrated kids sliding down their banister. We made them double sided and built them to adhere to the banner itself at the party, so upon entering the kids were a focal point when the guests walked up the stairs to the party.
Salanter akiba riverdale academy kids image
(SAR) Salanter Akiba Riverdale Academy banner and cutout image.
(SAR) Salanter Akiba Riverdale Academy banner and cutout image - far shot
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