The newest social media rave is Clubhouse, an audio-only app that is exclusive to IOS users. Only a year old, it continues to gain traction (more than 2 million people have downloaded it so far) as its discussions trend on Twitter.

From celebrities to influencers, Clubhouse offers a platform to individuals who have a lot to say and gives them the power to choose their listeners by invite only. Perhaps this is the most nuanced aspect of the social networking application—so many people want to join, whether to speak as experts on a specific topic or share their two cents as listeners, but do not have access. Another issue with Clubhouse is the fact that it is not compatible with Android yet. However, founders Paul Davison and Rohan Seth plan on expanding it to the general public soon.

In the meantime, individuals who have not been lucky enough to nab an invite and are waiting for the app to become available worldwide should consider the marketing benefits that it offers.

According to GWI, the average person spends over an hour a day listening to podcasts, an indication that audio streaming is becoming popular, especially now when so many people are craving social interaction and conversation. Users can leverage the app’s rising fame to build their community and increase their reach.

One way to do that is by optimizing their profile since everything is searchable on Clubhouse. Users can use words and emojis and share links to their Twitter and Instagram pages. It is also essential for them to share what they do and how they can help their profile.

Users can utilize the app to tease new content to their audience. Thus, their newfound community can act as focus groups and help them with strategic decisions. For example, creators can listen to unfiltered commentary from their audience and use it to gauge how they can improve their brand, services, and products. Another excellent market researching tool is entering rooms that are around their expertise.

Users can use their Clubhouse room to network with other users who share their expertise. They can host a meeting where they are the moderators and open the floor to a panel of speakers. They can also invite listeners to help them brainstorm new ideas for their brand, thus, making them ambassadors.

The best part about the app is its no recording policy, which means conversations cannot be saved and shared. And there are no DMs to worry about, which forces followers to go on the users’ Instagram and Twitter pages. If users are having a hard time generating traffic to their preferred social media platforms, this is an added boost.

Of course, with all things new, nobody knows if Clubhouse is just a momentary trend or on its way to becoming a significant player in the social media space. Only time will tell! For now, business owners should keep an eye out for an invite—then they can decide if Clubhouse is worth it!

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