When it comes to your brand identity development, your tagline is one of the most valuable branding elements to consider. The tagline, which is a simple phrase, is what connects your brand name and story. It states the brand’s overall mission while highlighting its benefits. People often refer to taglines as slogans, but they are two different things. Slogans typically pertain to specific products that companies want to promote and are mainly used in advertising campaigns. Taglines are used consistently with the company’s brand name. Here are some tagline examples to consider.
For example, Nike’s tagline, ‘Just Do It’ embodies authority, action, confidence, and discipline. Since the brand targets athletes and active individuals and promotes athleticism and healthy lifestyles, the tagline is fitting and demonstrates how well Nike understands their customers. Their tagline correlates with their logo (a check which symbolizes the completion of a task) and all their aspirational marketing efforts, which is why customers are able to mentally connect with it.
Kay Jewelers’ tagline, “Every Kiss begins with Kay” is also another clever tagline—it’s a double entendre that confirms that the word ‘kiss’ does begin with the letter ‘k’ and implies that purchasing jewelry from Kay Jewelers for a loved one will result in a kiss. The brand itself represents love, romance, and appreciation (just like a kiss). While there is something for everyone in its stores, its target audience is middle or upper-class women who want to wear diamonds.
Toyota’s tagline, “Let’s Go Places” exemplifies innovation, evolution, and leadership. They are one of the leading automobile brands when it comes to affordability and quality. Most of its consumers are individuals looking for cars that require low maintenance and can stand the test of time. This tagline is appropriate since getting anywhere in life (successfully) requires flexibility and progression.
Like these brands have done, you can create a catchy and effective tagline that complements your brand. Coming up with a good phrase, of course, requires a lot of brainstorming, but you can leave it to the experts at branding companies. They will work collaboratively with you to help you create something memorable and identifiable to your audience. The process may include breaking down your brand identity and coming up with a list of powerful words—buzzwords are futile—that define your brand and are relatable to your customers aspirations and lifestyles. The creative team at the branding company may also ask you to list all the things that make your brand unique compared to your competitors because taglines are supposed to differentiate your business.
Its important to work with a successful branding agency rather than a startup agency, a web development agency, or even freelancers who claim to have the secret sauce to help you launch your brand. The reality is that if you want your company to hit the 7-Figure million dollar mark than you want to work with successful branding agencies that have helped other brands hit the million dollar mark. Sounds simple right? Unfortunately this is not the case. Most new or existing companies don’t understand how important it is to work with someone that has helped other companies get to where you want to do. Fortunately, for Sack Lunch Agency we have helped some national brands make tons and tons of money from our tagline, branding and positioning efforts. You may have heard of Celcius.
Albeit not all companies need a tagline; some have names that carry a lot of weight from years of successful branding, positioning, and marketing. Tagline examples are ideal for small businesses with heavy competitors. If you need help creating a tagline and would like some feedback on your complete brand identity, contact us today.
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