Analytics prove that now video content gets roughly 1000% more social shares than text and images combined, which makes sense since our brains process visuals much more rapidly than text. Not only are they more shareable but they’re also more memorable.
So, for brands who want to expand their reach by posting more video content, the question is how do I create good video content without breaking the bank? We’re going to let you in on our strategy.
Keep your audience in mind when deciding on the type of content you’re posting. Depending on who you want to reach, your videos need to be tailored to capture their specific attention.
Using a consistent brand voice is vital for maintaining a unified feeling across your platform. If your voice is serious, stay serious. If your brand is more comical, keep your content light and creative. Sending mixed messages can hurt your brand loyalty. Script and storyboard your videos to ensure consistency.
Educational videos can be easier to create than you may think. Whatever your industry may be, you have valuable knowledge about your field. Simple talking-head videos can be made just by explaining what you do and how you do it. These types of content marketing videos are a great way to get new viewers, familiarize them with your brand, and position yourself as an authority in your field.
If you need a lot of content, but don’t have a huge budget, break your videos down into bite-sized pieces. What we mean by that is simply set up a single shoot that can be used as a singular video but also broken into smaller clips to post. These are great for keeping your viewers’ attention online. Additionally, it actually boosts consistency by ensuring the same look, voice, and feel will be used.
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