Copywriting Services
Do you need text written for your trifold brochure? What about captions for Instagram, Facebook, and all your other platforms? How about a script for your next television or radio advertisement, a clever name for your restaurant, a tagline for your services, or even funny names for your pizza menu? If your answer was “yes!” to any of the above, then it sounds like you need copywriting services!
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What are copywriting services, you ask? Just those that provide for all the written material that appears on your advertising and marketing projects.
Generally speaking, copywriting involves producing precisely written text with a specific purpose, usually for advertising and marketing. This content is often persuasive and aimed at a distinct audience to increase brand awareness, cause people to take action, or otherwise help your brand meet a particular goal through written exposition. The best copywriting both supplements and informs the best marketing efforts.
As you might’ve guessed from the way it’s described above, copywriting services are rather broad and can be utilized in a wide variety of formats to meet a myriad of communications objectives. As such, when you need copywriting done, it’s best to work closely with a copywriter who’s not only capable of understanding exactly what you need to say, but who can also translate that message across multiple formats to meet whatever objective you need.
That’s why we work directly with you to understand exactly what you need to say, so nothing gets lost in translation. Plus, we don’t skimp on the nitty gritty details that stumped even the best of us in English class (seriously, we’ve got our own grammar blog), which is why the best copywriting services also guarantee astute proofreading and a diligent editing process, so your copy is always served up fresh and correct as ordered.
Social Media Graphic Design
A picture is worth a thousand words…unless you’re on Twitter, where those thousand words are divided into segments of up to 280 characters each.
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Luckily, when it comes to social media graphic design, you don’t have to worry about silly things like character counts and confusing metric data: so long as you have a solid team like Sack Lunch behind you, you can let the content do the talking for you and your brand!
After all, that’s really the essence of social media graphic design: letting the graphics do the talking and knowing how to clearly communicate an idea in quickly digestible, bite-sized visuals. This means using readily recognizable visuals to show an idea, rather than simply tell it; and to illustrate stories that convey your brand’s identity in a single image without boring your audience with a long, drawn out description.
This also means keeping up with the ebb and flow of social media trends, and adjusting your own visuals accordingly, in order to stay current, fresh, and recognizable. For example, you’re not going to use the same graphics on Twitter as you would Instagram, right? And surely you weren’t thinking of mirroring your Facebook posts onto your LinkedIn page, were you?
Hey, maybe you did, and maybe that’ll work for you and your brand. And that’s exactly the benefit of working with an agency who understands social media graphic design: we’ll let you know what will work for your brand, and what will definitely NOT work.
We do a deep dive into all of the platforms on which your brand is active to understand how to best move forward with producing visuals that capture your audience’s attention and get your brand to a point where it’s distinguishable even outside of your follower base. But of course, if you’re just looking for pretty things to put on your Instagram, we can help you there, too.
Photography
Photography is such an essential part of branding. Being consistent with the way images are shot and edited has a huge effect on brand consistency and recognition. This goes for products, food, lifestyle images, and company photos.
Motion Graphics
Sometimes, it’s simply not cost-effective to go out and shoot a whole live-action video; sometimes you might simply not need it. Other times, it’s nearly impossible to fit all the necessary pieces together for typical video production. And then, certain worldwide events may come along and still prevent you from gathering a film crew on set to get that conventional, professional advertising look.
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What can ya do in these situations?
Well, advertising doesn’t need to be typical or conventional, and getting that professional look doesn’t necessarily mean producing motion-picture photography.
So, when you can’t rely on something like traditional cinematography, you can always turn to motion graphics!
You might be asking yourself: “What is this thing you call…motion graphics?” You might be thinking that, basically, it’s animation. And you wouldn’t be wrong: it’s easy to think of something like cartoons when you hear this phrase.
But there’s a whole lot more that goes into motion graphics than just animation. Yes, this can refer to an illustrated alternative to a live-action advertisement. But this can also be something as simple as making the logo on your website move around the screen when you click on it, or integrating reactive, movable elements into an infographic. And it can also be something as advanced and specific as 3D animation.
Really, though, motion graphics just involves making images move on screen! As such, they can either inform an entire advertisement or be utilized as a minor, supporting feature to the larger whole. Either way, they are a smart and sleek technique for making your brand seem…well, smarter and sleeker.
Knowing where and which way to best incorporate motion graphics for your brand is just a matter of talking to the right people with the right know-how (spoiler alert: it’s us, your friendly neighborhood Sack Lunch Agency).
Video Production
Let’s be honest with ourselves: today, most people prefer to watch a video rather than simply look at an image, let alone read a big block of words on a screen, and we’re no exception! That’s why there’s an average of over 500 hours of new video being added to YouTube per minute. (And now we’re thinking that this should’ve been a video…hmm….)
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But there’s a big difference between a professionally produced video and a TikTok video shot entirely on iPhone. And now that anyone can watch just about any video with relative ease, most people can definitely tell the difference!
Clearly, though, one of these is much better than the other. So, if you want your brand to stand out amongst the sheer deluge of video content out there now, then you need a solid video production team at your side to see your video through from start to finish.
This doesn’t mean just showing up at your office with a Canon XL to have you and your staff wave at the camera and get some B-roll of your logo. No, when we say video production, we mean professional content through and through – from writing out the script, to drawing up the storyboard, hiring talent, planning a film schedule, finding the perfect lighting, deciding which takes are best, finding the perfect audio track and editing the final cut. You know, kind of like all that Hollywood jazz you see in the movies, including the stuff you don’t see behind the camera.
Of course, we don’t just give you the final cut and leave you to figure out the rest: we also determine which platforms will be best to publish your video and reach your target audience, no matter if it’s for television or Facebook.
If it sounds like we know a thing or two about video production…well, it’s because we do!
Illustration Services
We’re not going to lie – we love drawing! And no intention to brag, but we’re pretty good at it, too! But when you enlist us for our illustration services, we understand that you’re not asking us to just start doodling and see what comes of it: you’re coming to us because you have a specific idea – a great idea – that you need translated to the page in a way that’s as great as you see it in your head.
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My oh my, how convenient that you just happened to stumble onto our little page here, because that just so happens to be our specialty: putting your great ideas to paper! And sometimes, when it comes down to it, there’s really just no better way to do that than drawing it out!
Illustrations are a great way to convey a concept with style, and custom illustration services can really (and literally) add dimension to your branded elements.
But don’t think of illustration services as a list-ditch effort when other methods aren’t viable. In fact, in certain cases, illustrations are not just the best way to communicate, but the only way to get the point across!
For example, just think of fire-exit signs. Or digital maps that show the layout of buildings. Or those fun puzzles given out to children at restaurants. Or the wild designs on the take-out bags. Or product concepts to show to prospective clients. Or informative illustrations to support the instructions in a how-to article. Or cool images in general to supplement your blogs, your website, your anything.
Seriously, if you can think it, we can illustrate it, and that’s no exaggeration. In fact, we really should’ve just drawn this out for you, that might’ve been easier for you to understand. But, c’est la vie, whatever that means.
After all, that’s really the essence of social media graphic design: letting the graphics do the talking and knowing how to clearly communicate an idea in quickly digestible, bite-sized visuals. This means using readily recognizable visuals to show an idea, rather than simply tell it; and to illustrate stories that convey your brand’s identity in a single image without boring your audience with a long, drawn out description.
This also means keeping up with the ebb and flow of social media trends, and adjusting your own visuals accordingly, in order to stay current, fresh, and recognizable. For example, you’re not going to use the same graphics on Twitter as you would Instagram, right? And surely you weren’t thinking of mirroring your Facebook posts onto your LinkedIn page, were you?
Hey, maybe you did, and maybe that’ll work for you and your brand. And that’s exactly the benefit of working with an agency who understands social media graphic design: we’ll let you know what will work for your brand, and what will definitely NOT work.
We do a deep dive into all of the platforms on which your brand is active to understand how to best move forward with producing visuals that capture your audience’s attention and get your brand to a point where it’s distinguishable even outside of your follower base. But of course, if you’re just looking for pretty things to put on your Instagram, we can help you there, too.