PRA Orchids is a floral boutique with a delicate yet bold and elegant brand that represents top quality. They wanted us to elevate their brand by revamping their logo to make it reflect their target audience.
It was essential for us to showcase their brand as a valuable and timeless staple in the upscale scene. The best solution for us was to create a simplistic logo with a luxurious feel to it. Since the client's specialty is orchid design, we wanted to highlight that in the logo. Instead of taking the traditional approach and designing an actual orchid, we decided to go abstract by illustrating the simplest look, using bold shapes representing an orchid. This approach makes it easy to use the logo in various sizes, and most importantly, makes it memorable.