When Trippy Lips came to us with their idea for a new hemp and CBD line of lip products we were excited to take up the challenge to create an entirely new brand that could stand up to the competition in this newly saturated market.
While creating the persona for Trippy Lips we had to take into consideration that these beauty products were going to be sold mainly at concerts. Defining this niche demographic presented some challenges, however, we realized that we could bridge the gap between this diverse group of individuals with their shared love of nostalgia. Giving Trippy Lips a name and feel heavily inspired by some of the first music festivals to be experienced and enjoyed.