HALO 42 is a purpose-driven lifestyle wellness company that helps people embrace their beauty, inside and out, by creating inclusive and dynamic beauty products and services. Both founders have unique stories about what fueled their vision for HALO 42, and about their struggles with addiction and recovery, which is a large part of the brand’s “giving back” promise. They are all about shifting perspectives to help change the way people feel about themselves, inside and out. Pairing beauty & wellness together, they incorporate mindfulness and holistic wellness practices into their culture, making them a unique beauty brand.
HALO 42 came to us with a logo (that we later refined) and the desire to start a company based on their backgrounds of the beauty industry, mixed with wellness and personal training. We designed and built a website for them and created a brand and packaging which uses heavy holographic foil that reflects the rainbow (their logo) that truly reflects their journey and what they stand for.